Recent Spotify updates aim to combat fake streams while offering innovative features to help artists promote their work effectively.
Spotify has intensified its efforts to remove fake stream numbers from public metrics. As of this month, any streams generated through artificial means will no longer be reflected in the publicly visible stats like monthly listener counts or stream totals. However, artists using Spotify for Artists will still see the counterfeit streams in their private analytics.
While this might initially seem puzzling, Spotify plans to make the transition smoother by adding explainer banners within the Spotify for Artists platform. These banners will help artists understand how their data is presented and how fake streams are filtered out for public-facing numbers.
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New Promotion Tool: Countdown Pages
For artists with at least 5,000 monthly listeners in the past 28 days, Spotify has rolled out Countdown Pages. This exciting feature will allow musicians to build buzz around upcoming album releases.
Aside this new tool, Spotify for Artists has introduced a comprehensive checklist to help artists and their teams stay organized before releasing new music. Available exclusively on the desktop version, the checklist includes key promotional actions:
- Adding a Canvas: Create looping visuals for tracks to enhance the listening experience.
- Pitching: Submit songs to Spotify’s editorial team for playlist consideration.
- Scheduling a Marquee: Plan paid promotional campaigns to reach a broader audience.
- Considering Discovery Mode: Opt into programs to improve algorithmic recommendations.
- Booking a Showcase: Arrange live performances to complement the release.
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This step-by-step guide ensures artists make the most of Spotify’s promotional opportunities, leaving no stone unturned in their marketing efforts.
Spotify’s updates emphasize the value of authenticity and preparation. By addressing fake streams and offering new promotional tools, artists can focus on building genuine audience connections! This will further maximize their music’s impact.
