TikTok has announced that it will discontinue its subscription-based streaming service, TikTok Music, by November 28, 2024.
TikTok Music, currently available in countries like Indonesia, Brazil, Australia, Singapore, and Mexico, will cease operations as the company focuses on a different offering—the ‘Add to Music App’. This feature, launched last November, is quickly becoming a core part of TikTok’s strategy.
The ‘Add to Music App’ lets users save TikTok songs and transfer them to streaming services in just taps. According to TikTok’s global head of music business development, Ole Obermann, this feature has already led to hundreds of millions of track saves. Obermann explained that TikTok Music is shutting down to further concentrate on improving music listening experiences on streaming platforms, benefiting artists, songwriters, and the entire music industry.
The music industry has welcomed this decision, as many felt TikTok’s in-platform compensation for music consumption was too low. In contrast, streaming platforms like Spotify, Apple Music, and Amazon Music offer better rates to rights holders. By pushing users to traditional streaming services through the ‘Add to Music App’, TikTok is helping bridge the gap between music discovery and long-term artist support.
Initially launched in July 2023, TikTok Music was designed to combine TikTok’s viral discovery with a music streaming service. However, the overwhelming success of the “Add to Music App” has led the company to rethink its approach. This move simplifies transferring popular TikTok tracks to streaming platforms, benefiting artists and fans by enhancing exposure and revenue potential.
Obermann noted the app links TikTok’s video platform with streaming services, helping artists reach a broader audience. Available in 163 countries, the feature makes it easier for users to enjoy full-length songs on their chosen platforms—creating a win-win scenario for listeners and creators alike.
